What is Information Architecture?
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Billions of searches for products, people and services take place daily online. Presenting the required information in a way that people find efficient and informative, helps to capture the maximum sales opportunities from those searches. If discovery and purchase is difficult and frustrating, not only will users leave in a hurry, search engines will observe this and place better sites at retaining users in higher rankings, where you should be instead.
Our certified UX researchers use Information Architecture to reveal if a user journey is smooth and efficient or sticky and tricky, and suggest improvements to make using your site more intuitive and viewer friendly, in turn engaging that sale.
We have many UX tools up our sleeve to use in numerous ways to reveal the paths your visitors take and how to make them even more satisfying ones.
Info Architecture is refined strategic delivery of the information that people are searching for being fulfilled by what you provide via your exquisitely presented site.
It’s the better way to deliver what someone is looking for, how well it is organised and presented, what navigational options are utilised and the language and terminology used.
It is more than just a nifty bit of writing or savvy marketing, it is communicating in a way that is easily understood and digested by the consumer, which motivates them to take action with you, over all your other competitors.
Call us to see how our qualified Information Architects can help your site become the best it can be at delivering your site, right!