Research and Discovery
Why does SEO Keyword Research & Discovery matter?
It is crucial to implement a successful SEO campaign to start with a rigorous search and discovery phase, to learn all about the business and it’s ambition, the current site and most importantly where the issues are that need to be modified and improved, and what is currently working well.
We start by researching the keywords that you indicate to us are the most accurate for what the business does. This is key to forming the basis of your SEO campaign whilst also highlighting where you can strengthen your content in the future. Keywords are only part of what engines look at however. Today it’s also important, among other things, to have quality content that keeps users on your pages, helping them link to you and share your links socially.
Next comes an in depth website analysis to discover how well your content meets with your keyword phrases with integrity, as well as reviewing at any current SEO measures in place and any numerous SEO obstacles that may be present.
The final stage is the crucial Link review. Ensuring the external links you have are valued highly by search engines as they are considered 3rd party votes that what you do is linked to the nature of what they do and so it worth the association. If you are at risk of being penalised, we will fix that too.
If you would like a free SEO review to improving your website rankings and traffic flow, call our team today on 0203 302 3515