Digital Marketing, SEO, PPC's
Frequently Asked Questions

Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.

Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because
(1) it’s not ignored like display ads are and
(2) it’s not filtered by ad blockers.

Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.

Display advertising is an online form of advertising used to promote your company brand, message or product on third party websites or search engines, using a wide range of different formats such as text, images, video and audio.

Programmatic Advertising is the automation of buying digital advertising space using software technology. Using this method of advertising can be hugely successful as our PPC Team have more control over planning, optimising and targeting your adverts.

Yes, we can create a social media advertising strategy, depending on your business requirements, that advertises across multiple social media platforms such as Facebook, Twitter, YouTube, Instagram or LinkedIn.

Simply put, Search Engine Optimisation (SEO) is the practice of helping your website to become more visible, through organic search results, for people looking for your products, brands, services using search engines like Google and Bing.

We work with a ‘white hat’ first approach to SEO. This means we will never do anything we deem to be unethical and against the guidelines provided by all the major search engines. We use data from a variety of different sources such as web analytics, Google Search Console or Bing Webmaster Tools so that we can build a picture of what is needed to help your website grow its digital footprint and improve your online ROI.

Your SEO campaign budget will be determined by what search terms you would like your website to be ranked for and in which area you’d like to be ranked i.e. locally or nationally. Using our Research & Discovery services we will be able to determine exactly what is needed for your SEO campaign.

In most circumstances, SEO is viewed as a medium to a long-term channel. The time that it will take to experience an uplift in performance will often depend on your starting point; was your website built in a search-friendly manner? Does it experience technical barriers and obstacles? Has your domain ever been penalised for breaching Webmaster Guidelines? Has any previous search engine optimisation activity ever occurred and, if so, what did it consist of? How much time are you willing to invest into your monthly efforts? All these variables can play a part, during the onboarding process, Funky Howler will undertake analysis to empower the team to build the right plan for your campaign. This will also help us gauge how long we believe it will take to begin achieving your campaign goals and objectives. This will be shared with you via a detailed project roadmap and discussed with you during client meetings and calls.

We can offer both on the ground and above ground for both photography and film. Video is filmed in 4k Resolution.

We're restricted law to 400ft above ground level. This is to allow separation from with other aircraft who might be flying in the area. In terms of distance, we can fly up to 500m away from us as long as we maintain visual line of sight with the drone at all times. These limits are actually quite generous and allow us a lot of scope. Any higher than 400ft and things start to look less interesting and more flat. That said, it's not unusual to buzz around at 400ft to get those nice high wide shots!

Yes we can. Unlike most drone operators, we have an extended permission which allows us to operate at any time, night or day. Our Pilots are qualified under CAA rules

We will monitor the weather in the days leading up to the shoot and advise you if we believe that it might be questionable. Ultimately, it's your responsibility to make a weather call and we would need 24 hours notice if you do want to reschedule. That said, most of the time we can find between gaps in bad weather to fly in, so it's less of an issue than you may think!