years after the Millennium Bug caused angst and stress for IT engineers around the world, The GDPR (General Data Protection Regulations) is scheduled for introduction on May 25, 2018 and promises similar grief but without confetti, fireworks and a glass a champagne to add to the excitement. The GDPR will create a new normal of shared responsibility and reminds us that our digital selves have real value. As an agency, with MarTech at our heart, a key take-away for us is the cementing of processor and controller into a tighter relationship. GDPR makes both parties jointly responsible for compliance and keeping our digital selves safe.
Getting to know GDPR