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Analytics

50 Awesome Blogs on Gaining Deeper Customer Analysis Insights

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earning about customer behavior though Big Data is at the heart of customer analytics. Customer analytics enables organizations and enterprises to make data-driven business decisions for direct marketing, site selection, and customer relationship management. The result is a 360-degree view of customers – who they are, what they do, what they want, and when and how to best reach them – in order to create personalized customer experiences that drive customer loyalty.

While everyone is diving into Big Data, not everyone is so successful, as determined by a study by McKinsey & Company. In fact, the study found that 50% of companies utilizing customer behavior analytics are likely to have sales significantly above their competitors, and companies that champion the use of customer analytics are 6.5 times more likely to retain customers, are 7.4 times more likely to outperform their competitors on making sales to existing customers, and are nearly 19 times more likely to achieve above-average profitability.

How Social Celebrities Play an Important Role in Boosting Sales
Digital Marketing

How Social Celebrities Play an Important Role in Boosting Sales

Using celebrities to further the reach of your brand has been an age old tradition and, with the digital age, it’s been taken to new heights.

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What Type of Videos Are Successful on Social Media? Pros and Cons and a Tools List.
Film/Photography

What Type of Videos Are Successful on Social Media? Pros and Cons and a Tools List.

The aim here is to grab attention early; as people tend to lose interest fast. The attention span of an average human being is just about eight seconds.

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